Almost inclined to deliver these to an art school, along with a case of Posca pens.
Surprised Asnes doesn’t do something like this as a promo. Would be ultra cool and get young people stoked on skiing.

New ski added (tentative only at this point… Asnes Combat NATO 62). See notes for reason for tentative entry.

viewtopic.php?f=1&t=5999&sid=8953ec524e ... f7b#p61345

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It appears that the new Combat NATO 62 variant meets the Norwegian Army spec. The BC version does not. Key differences… early rise, tail protector. The early rise requirement might explain the Norwegian rocker noted in the description. The Norwegian Army requirement also mentions energy efficiency (...

This is brilliant, @CwmRaider. Many thanks for sharing.

Interesting graphic. Asnes is a very small part of the overall operation. Very little market penetration outside of Norway and Sweden. Limited revenue. Some might see this as an avenue for growth potential. Others might see it as a corporate distraction… but useful for presenting the group as being ...

Nitram raised a point about a sale. Nothing written on Asnes structure, management, ownership on the forum. Now there is… No recent change in ownership… just a very recent change in how that ownership is portrayed on the Asnes site. The big thing in my mind is that there’s a new CEO at Active Brands...

Awesome. Thanks for the info… links. Maybe the skins are used in the mountains (which, of course, makes sense)? All the US Marine Combat Camera photos shows troops on gentle rolling terrain in Norway. Probably because the USMC doesn’t do mountain/XCD in any significant way. Hard finding good picture...

Sounds about right. Market analysis of Active brands

http://cbsfinancecomp.dk/wp-content/upl ... ersion.pdf
Tons of data in the market analysis document.

Love to see some pics of that… could add it to the military ski page.

Most published photos (current to last ski season) shows troops on skinless USGIs most of the time. A few examples of Combat NATOs… not a lot of skin use though.

So Asnes was sold. Not unusual. Often happens to family businesses after 2-3 generations. That’s the point where the passion for whatever product or services the founder created gets eclipsed by the value of the brand or the innate value of the company (in other words, infrastructure or IP). If a se...